From dynamic offers and distribution to AI and merchandising, explore the agenda and get ready to put ideas into action at the event where big ideas meet focused collaboration.
Tuesday, 22 October
Arrival & check-in
Product introduction sessions
Evening welcome reception
Wednesday, 23 October
Main stage thought leadership sessions
Networking opportunities
Evening networking reception
Thursday, 24 October
Architect and Routehappy customer meetings
Interactive workshops and sessions on dynamic offers, Dual RBD, and more
Calling all professionals eager to excel in modern merchandising—are you ready to transform your online consumer experience? In this session, you’ll master the distinctions between Routehappy UPAs and UTAs, and learn how to create compelling visuals that boost engagement with branded fares, premium seats, ancillary services, and post-purchase offers. Join us to explore how Routehappy’s powerful tools can transform your merchandising strategy and improve the traveler’s shopping experience. Move into the new age of merchandising with Routehappy—don’t fall behind.
Optimize your offer creation strategies with ATPCO’s suite of powerful tools. This exclusive session for airline professionals, including pricing managers, revenue analysts, and operational strategists, will delve into how Express Contracts, Architect Query, Assembled Data, and Architect can transform your approach to pricing. These insightful demonstrations will reveal how these solutions can streamline your processes, improve efficiency, and drive better pricing outcomes. Don’t miss this chance to discover how ATPCO’s tools can give your pricing strategy the edge it needs—join us and take the first step toward optimizing your operations.
Kick off Focus Summit+ at our evening reception at the InterContinental’s City Lights Bar on the N floor. You’ll enjoy fabulous food, drinks, and networking with your peers in Istanbul.
Join Alex Zoghlin as he kicks off Focus Summit+ with an energizing welcome and a sneak peek into the game-changing insights and innovations this year’s event has in store. Get ready for a thrilling journey into the future of airline retailing, dynamic offers, and more, as Alex sets the stage for two days of collaboration, discovery, and strategic action.
Join us for an exclusive keynote presentation by the Chief Commercial Officer of Turkish Airlines as we dive into the rapidly evolving world of modern airline retailing. In this insightful presentation, Turkish Airlines, a global leader in aviation, will explore how they are embracing an evolution toward superior passenger experience and revenue opportunities.
The shift to dynamic offers is transforming the airline industry, and the momentum is unstoppable! Join this dynamic panel for firsthand updates from airlines across the globe. We’ll explore the latest trends, success stories, and innovative strategies as airlines navigate this transition. Ideal for airline strategists, pricing managers, and industry innovators, this is your chance to gain global insights and learn how the industry is evolving in real time.
In the world of dynamic offers, the goal of distribution remains the same: getting the right offer to the right customer at the right time. Join this in-depth discussion of the latest industry insights on how the mechanics of distribution are evolving to meet the needs of offers and orders. Discover what needs refining and how you can shape the future of your distribution approach to thrive in the dynamic offers landscape. This session is your key to unlocking greater success in a rapidly evolving market.
AI is not just enhancing competitive intelligence—it’s transforming it, enabling unprecedented insights and predictions that will reshape market dynamics. But as we embrace this robotic revolution, there are critical challenges to navigate, from data security to regulatory compliance and ethical considerations. Don’t miss this chance to understand how AI can be your secret weapon—attend this session and start planning how to integrate these insights into your strategy.
Explore how dynamic offers and AI are transforming airline retailing by enabling real-time, personalized experiences for passengers. Find out how Hitit’s experience in new generation airline software and ATPCO’s key role as industry data aggregator are helping AI-driven systems reshape everything from pricing to customer engagement. You’ll get real-world examples of how Hitit’s solutions, like Crane, are helping airlines implement these technologies, and you’ll learn how dynamic offers are driving better operational efficiency and profitability.
When travelers are flight shopping, what they see is a crucial influence on what they choose. Attribute-based shopping and merchandising content are transforming how airlines present their offers—and how customers make decisions. Join us to explore the creative ways airlines are using visuals and key product attributes to create more engaging shopping experiences. Glimpse the future of airline retailing and discover new strategies that could elevate your own merchandising approach.
In an era where innovation drives success and complexity demands mastery, data isn’t just important—it’s the lifeblood of modern airline retailing. The future belongs to those who can harness robust data and inventive solutions to gain a competitive advantage and achieve unparalleled efficiencies. Discover how ATPCO is leading the charge in data innovation and why data-driven strategies are no longer optional but essential for staying ahead in the fast-paced airline industry.
Unwind and connect with fellow attendees at our exclusive off-site networking reception at 360 Istanbul. Experience a perfect blend of stunning views, delicious dishes, refreshing drinks, and vibrant entertainment while you build valuable relationships in a relaxed and unforgettable setting. Join us for a night to remember! (Transportation is provided.)
Kick off the final day of Focus Summit+ with ATPCO’s Chief Commercial Officer, Chris Phillips, as he outlines what you can expect from the customer meetings and interactive workshops. Get ready to join the action!
Ready to demystify dynamic offers and take your airline’s strategy to the next level? This session is your gateway to understanding how ATPCO’s innovative initiatives, in partnership with industry leaders, are transforming the future of airline retailing. Perfect for those new to dynamic offers or looking to build a solid foundation, this session will break down the core concepts and share the latest developments from the Dynamic Offers Design Team. Get ready to dive into an exciting journey that sets the stage for the afternoon workshops, where you’ll discover practical ways to implement these game-changing solutions.
Join this invitation-only event, which is a unique opportunity for our Architect customers to
Your participation and feedback are important to us and the community as we continue to build solutions that meet your needs today and in the future.
Join this invitation-only event, which is a unique opportunity for our global Routehappy customers to:
Your participation and feedback are important to us and the community as we continue to build a product that meets your needs today and in the future.
In this airline-only workshop, designed for data analysts, revenue managers, and strategic planners, you’ll learn how to leverage the power of AI with 3Victors to elevate your competitive intelligence. We’ll delve into how 3Victors utilizes a diverse array of data sources—far beyond traditional scraped data—to deliver insights that are both more valuable and more reliable. Join us for a demonstration that reveals the superior capabilities of our tools and see how they can revolutionize your operational efficiencies and market strategies. Don’t miss this opportunity to gain a competitive edge in the evolving world of dynamic offers.
Discover the newest advancements in dynamic offers that are reshaping airline pricing strategies. In this session, we’ll introduce flexible fares with minimum-maximum ranges, and then dive into the potential for revenue improvement through Dual RBD. You’ll gain insights into the latest guidelines for adjusted offers and explore best practices that can be seamlessly integrated into your daily operations. Join us to stay ahead of the curve and learn how to leverage these innovations to optimize your pricing strategies.
Each airline can leverage ATPCO data to drive its pricing strategies. Join this workshop to find one way of enhancing revenue management: RBDs. We’ll trace the progression from single RBD to Dual RBD to Triple RBD to the potential of no RBDs in continuous pricing. Become an expert in the practical applications and benefits of using Dual and Triple RBD, which can be implemented immediately, as well as positional match techniques, witnessing their versatility through real-world use cases.
Ready to dive deep into the world of airline offer creation? This session is designed for people who are already familiar with the fundamentals and are eager to explore the cutting-edge capabilities of ATPCO’s Product Catalogue solution. We’ll share the latest updates, focusing on how we’re transforming traditional data into dynamic products and enabling more sophisticated analysis and offer creation. You’ll also gain insights into achieving true interoperability between legacy systems and modern catalogue data, essential for airlines advancing their dynamic offer strategies. Note: This session builds on concepts covered in the morning session and the Design Team discussions.
Calling all professionals eager to excel in modern merchandising—are you ready to transform your online consumer experience? In this session, you’ll master the distinctions between Routehappy UPAs and UTAs, and learn how to create compelling visuals that boost engagement with branded fares, premium seats, ancillary services, and post-purchase offers. Join us to explore how Routehappy’s powerful tools can transform your merchandising strategy and improve the traveler’s shopping experience. Move into the new age of merchandising with Routehappy—don’t fall behind.
Optimize your offer creation strategies with ATPCO’s suite of powerful tools. This exclusive session for airline professionals, including pricing managers, revenue analysts, and operational strategists, will delve into how Express Contracts, Architect Query, Assembled Data, and Architect can transform your approach to pricing. These insightful demonstrations will reveal how these solutions can streamline your processes, improve efficiency, and drive better pricing outcomes. Don’t miss this chance to discover how ATPCO’s tools can give your pricing strategy the edge it needs—join us and take the first step toward optimizing your operations.
Kick off Focus Summit+ at our evening reception at the InterContinental’s City Lights Bar on the N floor. You’ll enjoy fabulous food, drinks, and networking with your peers in Istanbul.
Join Alex Zoghlin as he kicks off Focus Summit+ with an energizing welcome and a sneak peek into the game-changing insights and innovations this year’s event has in store. Get ready for a thrilling journey into the future of airline retailing, dynamic offers, and more, as Alex sets the stage for two days of collaboration, discovery, and strategic action.
A lifelong entrepreneur and innovator, Alex brings more than 25 years of knowledge and experience in technology, airline distribution, and travel to ATPCO. Founding six startups—including Orbitz, which he led to a successful IPO, and G2Switchworks, a direct connect between major airlines and third-party distributors that was acquired by Travelport—Alex has a unique business acumen that has seen him build, transform, and lead multiple businesses.
More recently, Alex was the Executive Vice President, Global Head of Strategy, Innovation, and Technology at Hyatt Hotels Corporation, where he learned key lessons from the hospitality world that can be applied to the airline industry, such as addressing digital booking flows, digital display, unstructured datasets, and dynamic pricing.
Alex believes ATPCO brings a unique perspective as the honest broker, standard setter, and modern technology platform to the market, and he sees ATPCO playing a vital role in connecting the industry and building a community that enables all airlines and their partners to be successful.
When not working, Alex enjoys spending time with his wife and four daughters, making music, building rockets that need FAA approval to launch, and learning new things.
Join us for an exclusive keynote presentation by the Chief Commercial Officer of Turkish Airlines as we dive into the rapidly evolving world of modern airline retailing. In this insightful presentation, Turkish Airlines, a global leader in aviation, will explore how they are embracing an evolution toward superior passenger experience and revenue opportunities.
Born in 1980 in Istanbul, Ahmet completed his primary and secondary education in Istanbul and then received his bachelor’s degree in business administration from the Marmara University School of Business. He went on to complete his graduate studies with an MBA from Long Island University Brookville (New York), after studying at the European Business School (London) and Pole Universitaire Leonard de Vinci (Paris).
He began his career working part-time at the Turkish Airlines call center in 2000. After completing his graduate studies, he continued his career as a flight analyst in the Department of Revenue Management, after which he served in a number of roles working with general distribution systems, revenue management and pricing, marketing, and sales.
Ahmet is currently in charge of planning and implementing the flight network for the main Turkish Airlines brand and is responsible for planning scheduled flights as well as additional flights, for setting and optimizing ticket prices, for sales and sales channels, marketing, customer experience, Miles&Smiles, and corporate communications. He is also currently a member of the Sunexpress Board of Directors and the Audit Committee
Ahmet is fluent in English, speaks Arabic at a beginner level, and can read and write Ottoman Turkish. Ahmet is a member of the Board of Directors and Board of Trustees at Prof. Dr. Fuat Sezgin Research Foundation for the History of Science in Islam. He is married and has three children.
The shift to dynamic offers is transforming the airline industry, and the momentum is unstoppable! Join this dynamic panel for firsthand updates from airlines across the globe. We’ll explore the latest trends, success stories, and innovative strategies as airlines navigate this transition. Ideal for airline strategists, pricing managers, and industry innovators, this is your chance to gain global insights and learn how the industry is evolving in real time.
Louise is currently working within AFKL Pricing & Revenue Management. In charge of Continuous Pricing which was launched by AFKL back in 2019, she is driving innovations, product and offer development within Commercial department.
For over 25 years, Tom has been working to develop products that enhance the travel industry. Throughout his career, he has gained insight and provided leadership through his various roles at airlines and global distribution systems, and with ATPCO since 1996. In his current role, Tom leads the Strategy organization and is responsible for creating the long-term vision for ATPCO and exploring new business ventures. His focus is on industry standards and effective ecosystem governance, as well as driving forward concepts like dynamic pricing and tax automation. Tom has built a reputation for being a thought leader and implementer of industry solutions in the distribution space.
Davide is the head of pricing for ITA Airways leading the company’s commercial offer exploiting the most innovative and recent industry developments. He has an extensive experience across different parts of revenue management, including yield management and managing relationship with Joint business. During his career Davide has worked in international environments in Barcelona, London and Rome, he is passionate about pricing and has therefore led several projects related to the future of pricing and the developments of new pricing tools and processes.
Davide holds a Master degree in International Management from ESADE Business School in Barcelona and a Bachelor Degree in Business Administration from Bocconi University in Milan.
In his personal life, he loves traveling to new countries, relaxing around nice beaches and, when home, cooking the most iconic Italian dishes.
Tetsuya started his airline career as airport handling staff. He has worked for three different airlines, including as a key account manager at Lufthansa. For the last 10 years, Tetsuya has been working for Revenue Management at ANA. He now leads its pricing team for international routes. After moving from one place to the other, Tetsuya has finally settled in Tokyo, with his wife and little one who just turned four.
In the world of dynamic offers, the goal of distribution remains the same: getting the right offer to the right customer at the right time. Join this in-depth discussion of the latest industry insights on how the mechanics of distribution are evolving to meet the needs of offers and orders. Discover what needs refining and how you can shape the future of your distribution approach to thrive in the dynamic offers landscape. This session is your key to unlocking greater success in a rapidly evolving market.
An experienced commercial leader with broad experience in the airline industry, including management roles in Distribution, Corporate and Agency Sales, Revenue Management, Payment and Commercial Strategy.
Ian’s most recent roles include Global Sales Synergies Manager at IAG, Head of Distribution at British Airways and VP Distribution & Product Development, Qatar Airways. Ian lead British Airways’ change of distribution model in 2017 and the negotiation of new commercial and technology agreements with a range of third parties, including GDSs, Travel Agencies, and NDC Aggregators. To enable this, Ian established a new business and technology unit with team of two hundred business and IT people to provide direct connect API solutions for all 3rd party sellers. Ian then went on to lead Qatar Airways’ combined GDS and PSS negotiations in 2021 before moving to his current role at T2RL.
With 25 years of experience in the travel industry, Melanie began her journey with Norse Atlantic Airways as Head of Distribution in June 2024, following four years as Manager Distribution Strategy at Virgin Atlantic working closely developing projects with ATPCO Routehappy and JV partners. The distribution strategy at Norse Atlantic is still under review as they transition from the startup phase. With flights starting 2.5 years ago from Oslo and 1 year ago from LGW, it’s an exciting time to be part of the team. Melanie and her team have numerous projects underway to integrate the Trade into our sales plan, making this a dynamic period of growth and development.
David is the Director of ATPCO’s Distribute the Offer portfolio, He has 30 years of experience working in the airline industry in the travel distribution ecosystem. With 10 years at a major European airline, and 20 years at ATPCO, he has experience in product management, finance, business process re-engineering, program management, contract management, data distribution, and standards creation and management. He also runs several council and design team communities within ATPCO’s industry-leading governance, and is a member of various related IATA communities.
AI is not just enhancing competitive intelligence—it’s transforming it, enabling unprecedented insights and predictions that will reshape market dynamics. But as we embrace this robotic revolution, there are critical challenges to navigate, from data security to regulatory compliance and ethical considerations. Don’t miss this chance to understand how AI can be your secret weapon—attend this session and start planning how to integrate these insights into your strategy.
Anand Mishra, VP of Technology, has over 25 years of experience in the software technology industry. He led digital transformations in large financial and technology firms with experience in creating large, distribution systems used in financial modeling, cyber security, big data, and, currently, the airline industry. He has experience in building the effective, agile, lean teams that build these systems. The creative side of software engineering, how technology can drive strategy, and a good sci-fi book are topics that enthrall him.
Chris joined ATPCO in 2019. Leveraging more than 30 years of commercial airline and consulting experience, he assists ATPCO’s partners in achieving their financial objectives by optimizing their use of the ATPCO solution suite. His background in supporting effective commercial strategies along with his passion to de-commoditize the airline shopping experience complement the airline pricing and retail models enabled by ATPCO. Before joining ATPCO, Chris held leadership positions at Delta Air Lines and Four Corners Consulting Group.
Rick Seaney is the Vice President of Innovation at ATPCO/3Victors, following the successful acquisition of 3Victors, Inc. by ATPCO in late 2023. Rick was the co-founder and CEO of 3Victors, a groundbreaking big-data travel analytics startup that secured venture funding in early 2020.As the VP of Innovation at ATPCO/3Victors, Rick drives the company’s innovation efforts, shapes its vision, and oversees its execution and development. He is dedicated to catalyzing the transformation of the travel ecosystem, advocating for real-time data-driven decision-making as the travel industry’s future.
Explore how dynamic offers and AI are transforming airline retailing by enabling real-time, personalized experiences for passengers. Find out how Hitit’s experience in new generation airline software and ATPCO’s key role as industry data aggregator are helping AI-driven systems reshape everything from pricing to customer engagement. You’ll get real-world examples of how Hitit’s solutions, like Crane, are helping airlines implement these technologies, and you’ll learn how dynamic offers are driving better operational efficiency and profitability.
Semra Kandemir graduated from Middle East Technical University as an Electronics Engineer in 1992. Between 1992 and 2009, she held various positions at Turkish Airlines as Systems Engineer, Project Manager and Systems Support Manager. In 2009, she joined Istanbul Sabiha Gökçen Airport team and contributed to the construction process completed in record time as the CIO of the operating company. She was involved in the installation of all operational IT systems and financial system integration. Until 2012, Ms. Kandemir continued to work at Sabiha Gökçen and has been working at Hitit Bilgisayar Hizmetleri since 2013.
When travelers are flight shopping, what they see is a crucial influence on what they choose. Attribute-based shopping and merchandising content are transforming how airlines present their offers—and how customers make decisions. Join us to explore the creative ways airlines are using visuals and key product attributes to create more engaging shopping experiences. Glimpse the future of airline retailing and discover new strategies that could elevate your own merchandising approach.
Alex works with airline clients to create accurate, relevant, and inspiring merchandising content that captures the uniqueness of each airline’s brand. He focuses on delivering quality digital messaging and visuals that enhance the flight shopping experience by providing customers with highly targeted information about the exact product that they’re buying. Alex is an experienced writer and aviation enthusiast. Born and raised in New Jersey, he has traveled to various countries around the world, speaks French, and now calls London home.
Seth partners with airlines to use Spotnana’s technology in innovative ways; previously, he drove the launch of Spotnana’s technology partnerships. Prior to Spotnana, he was proudly an early member of the Routehappy team and then drove retailing and content strategy initiatives at ATPCO for four years after the acquisition. He joined the travel industry after spending eight years as a management consultant, where he realized his favorite part of the job was learning about the airplanes he was flying on. He lives in Hoboken, NJ, with his wife and enjoys Rutgers sports, mixology, and street food.
In an era where innovation drives success and complexity demands mastery, data isn’t just important—it’s the lifeblood of modern airline retailing. The future belongs to those who can harness robust data and inventive solutions to gain a competitive advantage and achieve unparalleled efficiencies. Discover how ATPCO is leading the charge in data innovation and why data-driven strategies are no longer optional but essential for staying ahead in the fast-paced airline industry.
John joined ATPCO in 2001. He crafts the vision for the company’s use of technology – from maintaining ATPCO’s reputation as an industry innovator to understanding how new technologies can be harnessed to enable new business capabilities. He is responsible for leading technology strategy, infrastructure and operations, security, systems design and development, and innovation. John has an extensive background in all aspects of Enterprise IT leadership and management and provides solutions to customers both internal and external. John is an innovator and entrepreneur in tech and sits on the board of a start-up network hardware company specializing in the cloud-based control and monetization of networks.
Melanie is a Strategy Fellow at ATPCO with over 30 years of experience in airline pricing standards. She played a key role in the development of ATPCO’s data collection and distribution standards for airline fares and related data and has led multiple industry working groups, including recent efforts on dynamic offers.
Unwind and connect with fellow attendees at our exclusive off-site networking reception at 360 Istanbul. Experience a perfect blend of stunning views, delicious dishes, refreshing drinks, and vibrant entertainment while you build valuable relationships in a relaxed and unforgettable setting. Join us for a night to remember! (Transportation is provided.)
Kick off the final day of Focus Summit+ with ATPCO’s Chief Commercial Officer, Chris Phillips, as he outlines what you can expect from the customer meetings and interactive workshops. Get ready to join the action!
Chris joined ATPCO in 2019. Leveraging more than 30 years of commercial airline and consulting experience, he assists ATPCO’s partners in achieving their financial objectives by optimizing their use of the ATPCO solution suite. His background in supporting effective commercial strategies along with his passion to de-commoditize the airline shopping experience complement the airline pricing and retail models enabled by ATPCO. Before joining ATPCO, Chris held leadership positions at Delta Air Lines and Four Corners Consulting Group.
Ready to demystify dynamic offers and take your airline’s strategy to the next level? This session is your gateway to understanding how ATPCO’s innovative initiatives, in partnership with industry leaders, are transforming the future of airline retailing. Perfect for those new to dynamic offers or looking to build a solid foundation, this session will break down the core concepts and share the latest developments from the Dynamic Offers Design Team. Get ready to dive into an exciting journey that sets the stage for the afternoon workshops, where you’ll discover practical ways to implement these game-changing solutions.
Melanie is a Strategy Fellow at ATPCO with over 30 years of experience in airline pricing standards. She played a key role in the development of ATPCO’s data collection and distribution standards for airline fares and related data and has led multiple industry working groups, including recent efforts on dynamic offers.
Join this invitation-only event, which is a unique opportunity for our Architect customers to
Your participation and feedback are important to us and the community as we continue to build solutions that meet your needs today and in the future.
Join this invitation-only event, which is a unique opportunity for our global Routehappy customers to:
Your participation and feedback are important to us and the community as we continue to build a product that meets your needs today and in the future.