AGENDA

From dynamic offers and distribution to AI and merchandising, explore the agenda and get ready to put ideas into action at the event where big ideas meet focused collaboration.

Tuesday, 22 October

Arrival & check-in

Product introduction sessions

Evening welcome reception

Wednesday, 23 October

Main stage thought leadership sessions

Networking opportunities 

Evening networking reception

Thursday, 24 October

Architect and Routehappy customer meetings

Interactive workshops and sessions on dynamic offers, Dual RBD, and more

TUESDAY, 22 OCTOBER 2024
Routehappy: Enhance your merchandising with top-notch visuals
Breakout session

Calling all professionals eager to excel in modern merchandising—are you ready to transform your online consumer experience? In this session, you’ll master the distinctions between Routehappy UPAs and UTAs, and learn how to create compelling visuals that boost engagement with branded fares, premium seats, ancillary services, and post-purchase offers. Join us to explore how Routehappy’s powerful tools can transform your merchandising strategy and improve the traveler’s shopping experience. Move into the new age of merchandising with Routehappy—don’t fall behind.

Creating the offer with ATPCO: Tools for enhanced efficiency
Breakout session

Optimize your offer creation strategies with ATPCO’s suite of powerful tools. This exclusive session for airline professionals, including pricing managers, revenue analysts, and operational strategists, will delve into how Express Contracts, Architect Query, Assembled Data, and Architect can transform your approach to pricing. These insightful demonstrations will reveal how these solutions can streamline your processes, improve efficiency, and drive better pricing outcomes. Don’t miss this chance to discover how ATPCO’s tools can give your pricing strategy the edge it needs—join us and take the first step toward optimizing your operations.

Welcome reception
Reception

Kick off Focus Summit+ at our evening reception at the InterContinental’s City Lights Bar on the N floor. You’ll enjoy fabulous food, drinks, and networking with your peers in Istanbul.

WEDNESDAY, 23 OCTOBER 2024
A welcome by ATPCO President and CEO, Alex Zoghlin
Main stage session

Join Alex Zoghlin as he kicks off Focus Summit+ with an energizing welcome and a sneak peek into the game-changing insights and innovations this year’s event has in store. Get ready for a thrilling journey into the future of airline retailing, dynamic offers, and more, as Alex sets the stage for two days of collaboration, discovery, and strategic action.

Keynote presentation by Turkish Airlines
Main stage session

Join us for an exclusive keynote presentation by the Chief Commercial Officer of Turkish Airlines as we dive into the rapidly evolving world of modern airline retailing. In this insightful presentation, Turkish Airlines, a global leader in aviation, will explore how they are embracing an evolution toward superior passenger experience and revenue opportunities.

Dynamic offers panel: Insights from leading airlines
Main stage session

The shift to dynamic offers is transforming the airline industry, and the momentum is unstoppable! Join this dynamic panel for firsthand updates from airlines across the globe. We’ll explore the latest trends, success stories, and innovative strategies as airlines navigate this transition. Ideal for airline strategists, pricing managers, and industry innovators, this is your chance to gain global insights and learn how the industry is evolving in real time.

Wednesday morning break
Meals & breaks
Mastering distribution: Optimizing your strategy for dynamic offers
Main stage session

In the world of dynamic offers, the goal of distribution remains the same: getting the right offer to the right customer at the right time. Join this in-depth discussion of the latest industry insights on how the mechanics of distribution are evolving to meet the needs of offers and orders. Discover what needs refining and how you can shape the future of your distribution approach to thrive in the dynamic offers landscape. This session is your key to unlocking greater success in a rapidly evolving market.

AI’s revolution in competitive intelligence: Maximizing impact while managing risks
Main stage session

AI is not just enhancing competitive intelligence—it’s transforming it, enabling unprecedented insights and predictions that will reshape market dynamics. But as we embrace this robotic revolution, there are critical challenges to navigate, from data security to regulatory compliance and ethical considerations. Don’t miss this chance to understand how AI can be your secret weapon—attend this session and start planning how to integrate these insights into your strategy.

Wednesday networking lunch
Meals & breaks
Dynamic offers & AI: Fueling the next era of airline innovation
Main stage session

Explore how dynamic offers and AI are transforming airline retailing by enabling real-time, personalized experiences for passengers. Find out how Hitit’s experience in new generation airline software and ATPCO’s key role as industry data aggregator are helping AI-driven systems reshape everything from pricing to customer engagement. You’ll get real-world examples of how Hitit’s solutions, like Crane, are helping airlines implement these technologies, and you’ll learn how dynamic offers are driving better operational efficiency and profitability.

Creating next-level visuals for the ultimate flight shopping experience
Main stage session

When travelers are flight shopping, what they see is a crucial influence on what they choose. Attribute-based shopping and merchandising content are transforming how airlines present their offers—and how customers make decisions. Join us to explore the creative ways airlines are using visuals and key product attributes to create more engaging shopping experiences. Glimpse the future of airline retailing and discover new strategies that could elevate your own merchandising approach.

Data innovation: The key to unlocking competitive advantage
Main stage session

In an era where innovation drives success and complexity demands mastery, data isn’t just important—it’s the lifeblood of modern airline retailing. The future belongs to those who can harness robust data and inventive solutions to gain a competitive advantage and achieve unparalleled efficiencies. Discover how ATPCO is leading the charge in data innovation and why data-driven strategies are no longer optional but essential for staying ahead in the fast-paced airline industry.

Wednesday afternoon break and open networking
Meals & breaks
Networking reception at 360 Istanbul
Reception

Unwind and connect with fellow attendees at our exclusive off-site networking reception at 360 Istanbul. Experience a perfect blend of stunning views, delicious dishes, refreshing drinks, and vibrant entertainment while you build valuable relationships in a relaxed and unforgettable setting. Join us for a night to remember! (Transportation is provided.)

THURSDAY, 24 OCTOBER 2024
Embracing today’s potential: Welcome back
Main stage session

Kick off the final day of Focus Summit+ with ATPCO’s Chief Commercial Officer, Chris Phillips, as he outlines what you can expect from the customer meetings and interactive workshops. Get ready to join the action!

Unlocking the power of dynamic offers: Your essential guide 
Breakout session

Ready to demystify dynamic offers and take your airline’s strategy to the next level? This session is your gateway to understanding how ATPCO’s innovative initiatives, in partnership with industry leaders, are transforming the future of airline retailing. Perfect for those new to dynamic offers or looking to build a solid foundation, this session will break down the core concepts and share the latest developments from the Dynamic Offers Design Team. Get ready to dive into an exciting journey that sets the stage for the afternoon workshops, where you’ll discover practical ways to implement these game-changing solutions.

Architect product governance meeting   
Customer meeting

Join this invitation-only event, which is a unique opportunity for our Architect customers to

  • Discuss the vision and strategy for the future of the tool
  • Hear from other airlines in the community
  • Learn more about new features such as Footnotes, Add ons, managing future sale and travel dates, and historical fares

Your participation and feedback are important to us and the community as we continue to build solutions that meet your needs today and in the future.

Routehappy customer meeting 
Customer meeting

Join this invitation-only event, which is a unique opportunity for our global Routehappy customers to:

  • Explore the future of Routehappy.
  • Gain insights into innovative concepts for seat maps, 360-degree views, and dynamic bundling.
  • Engage in focused meetings with airlines, channels, and ATPCO.

Your participation and feedback are important to us and the community as we continue to build a product that meets your needs today and in the future.

3Victors: Harnessing competitive insights for dynamic offers success
Workshop

In this airline-only workshop, designed for data analysts, revenue managers, and strategic planners, you’ll learn how to leverage the power of AI with 3Victors to elevate your competitive intelligence. We’ll delve into how 3Victors utilizes a diverse array of data sources—far beyond traditional scraped data—to deliver insights that are both more valuable and more reliable. Join us for a demonstration that reveals the superior capabilities of our tools and see how they can revolutionize your operational efficiencies and market strategies. Don’t miss this opportunity to gain a competitive edge in the evolving world of dynamic offers.

Thursday morning break
Meals & breaks
The journey toward optimized and adjusted offers
Breakout session

Discover the newest advancements in dynamic offers that are reshaping airline pricing strategies. In this session, we’ll introduce flexible fares with minimum-maximum ranges, and then dive into the potential for revenue improvement through Dual RBD. You’ll gain insights into the latest guidelines for adjusted offers and explore best practices that can be seamlessly integrated into your daily operations. Join us to stay ahead of the curve and learn how to leverage these innovations to optimize your pricing strategies.

Thursday networking lunch
Meals & breaks
Mastering ATPCO data for advanced pricing strategies: The RBD evolution and beyond
Workshop

Each airline can leverage ATPCO data to drive its pricing strategies. Join this workshop to find one way of enhancing revenue management: RBDs. We’ll trace the progression from single RBD to Dual RBD to Triple RBD to the potential of no RBDs in continuous pricing. Become an expert in the practical applications and benefits of using Dual and Triple RBD, which can be implemented immediately, as well as positional match techniques, witnessing their versatility through real-world use cases.

Product Catalogue: From concept to seamless integration
Workshop

Ready to dive deep into the world of airline offer creation? This session is designed for people who are already familiar with the fundamentals and are eager to explore the cutting-edge capabilities of ATPCO’s Product Catalogue solution. We’ll share the latest updates, focusing on how we’re transforming traditional data into dynamic products and enabling more sophisticated analysis and offer creation. You’ll also gain insights into achieving true interoperability between legacy systems and modern catalogue data, essential for airlines advancing their dynamic offer strategies. Note: This session builds on concepts covered in the morning session and the Design Team discussions.

Thursday afternoon break
Meals & breaks
TUESDAY, 22 OCTOBER 2024
Breakout session
Breakout session
Reception
WEDNESDAY, 23 OCTOBER 2024
Main stage session
Main stage session
Main stage session
Meals & breaks
Main stage session
Main stage session
Meals & breaks
Main stage session
Main stage session
Main stage session
Meals & breaks
Reception
THURSDAY, 24 OCTOBER 2024
Main stage session
Breakout session
Customer meeting