A lifelong entrepreneur and innovator, Alex brings more than 25 years of knowledge and experience in technology, airline distribution, and travel to ATPCO. Founding six startups—including Orbitz, which he led to a successful IPO, and G2Switchworks, a direct connect between major airlines and third-party distributors that was acquired by Travelport—Alex has a unique business acumen that has seen him build, transform, and lead multiple businesses.

More recently, Alex was the Executive Vice President, Global Head of Strategy, Innovation, and Technology at Hyatt Hotels Corporation, where he learned key lessons from the hospitality world that can be applied to the airline industry, such as addressing digital booking flows, digital display, unstructured datasets, and dynamic pricing.

Alex believes ATPCO brings a unique perspective as the honest broker, standard setter, and modern technology platform to the market, and he sees ATPCO playing a vital role in connecting the industry and building a community that enables all airlines and their partners to be successful.

When not working, Alex enjoys spending time with his wife and four daughters, making music, building rockets that need FAA approval to launch, and learning new things.

Anand Mishra, VP of Technology, has over 25 years of experience in the software technology industry. He led digital transformations in large financial and technology firms with experience in creating large, distribution systems used in financial modeling, cyber security, big data, and, currently, the airline industry. He has experience in building the effective, agile, lean teams that build these systems. The creative side of software engineering, how technology can drive strategy, and a good sci-fi book are topics that enthrall him.

Chris joined ATPCO in 2019. Leveraging more than 30 years of commercial airline and consulting experience, he assists ATPCO’s partners in achieving their financial objectives by optimizing their use of the ATPCO solution suite. His background in supporting effective commercial strategies along with his passion to de-commoditize the airline shopping experience complement the airline pricing and retail models enabled by ATPCO. Before joining ATPCO, Chris held leadership positions at Delta Air Lines and Four Corners Consulting Group.

Rick Seaney is the Vice President of Innovation at ATPCO/3Victors, following the successful acquisition of 3Victors, Inc. by ATPCO in late 2023. Rick was the co-founder and CEO of 3Victors, a groundbreaking big-data travel analytics startup that secured venture funding in early 2020.As the VP of Innovation at ATPCO/3Victors, Rick drives the company’s innovation efforts, shapes its vision, and oversees its execution and development. He is dedicated to catalyzing the transformation of the travel ecosystem, advocating for real-time data-driven decision-making as the travel industry’s future.

Alex works with airline clients to create accurate, relevant, and inspiring merchandising content that captures the uniqueness of each airline’s brand. He focuses on delivering quality digital messaging and visuals that enhance the flight shopping experience by providing customers with highly targeted information about the exact product that they’re buying. Alex is an experienced writer and aviation enthusiast. Born and raised in New Jersey, he has traveled to various countries around the world, speaks French, and now calls London home.

Seth partners with airlines to use Spotnana’s technology in innovative ways; previously, he drove the launch of Spotnana’s technology partnerships. Prior to Spotnana, he was proudly an early member of the Routehappy team and then drove retailing and content strategy initiatives at ATPCO for four years after the acquisition. He joined the travel industry after spending eight years as a management consultant, where he realized his favorite part of the job was learning about the airplanes he was flying on. He lives in Hoboken, NJ, with his wife and enjoys Rutgers sports, mixology, and street food.

John joined ATPCO in 2001. He crafts the vision for the company’s use of technology – from maintaining ATPCO’s reputation as an industry innovator to understanding how new technologies can be harnessed to enable new business capabilities. He is responsible for leading technology strategy, infrastructure and operations, security, systems design and development, and innovation. John has an extensive background in all aspects of Enterprise IT leadership and management and provides solutions to customers both internal and external. John is an innovator and entrepreneur in tech and sits on the board of a start-up network hardware company specializing in the cloud-based control and monetization of networks.

Melanie is a Strategy Fellow at ATPCO with over 30 years of experience in airline pricing standards.  She played a key role in the development of ATPCO’s data collection and distribution standards for airline fares and related data and has led multiple industry working groups, including recent efforts on dynamic offers.

Semra Kandemir graduated from Middle East Technical University as an Electronics Engineer in 1992. Between 1992 and 2009, she held various positions at Turkish Airlines as Systems Engineer, Project Manager and Systems Support Manager. In 2009, she joined Istanbul Sabiha Gökçen Airport team and contributed to the construction process completed in record time as the CIO of the operating company. She was involved in the installation of all operational IT systems and financial system integration. Until 2012, Ms. Kandemir continued to work at Sabiha Gökçen and has been working at Hitit Bilgisayar Hizmetleri since 2013.

An experienced commercial leader with broad experience in the airline industry, including management roles in Distribution, Corporate and Agency Sales, Revenue Management, Payment and Commercial Strategy.

Ian’s most recent roles include Global Sales Synergies Manager at IAG, Head of Distribution at British Airways and VP Distribution & Product Development, Qatar Airways. Ian lead British Airways’ change of distribution model in 2017 and the negotiation of new commercial and technology agreements with a range of third parties, including GDSs, Travel Agencies, and NDC Aggregators. To enable this, Ian established a new business and technology unit with team of two hundred business and IT people to provide direct connect API solutions for all 3rd party sellers. Ian then went on to lead Qatar Airways’ combined GDS and PSS negotiations in 2021 before moving to his current role at T2RL.

With 25 years of experience in the travel industry, Melanie began her journey with Norse Atlantic Airways as Head of Distribution in June 2024, following four years as Manager Distribution Strategy at Virgin Atlantic working closely developing projects with ATPCO Routehappy and JV partners. The distribution strategy at Norse Atlantic is still under review as they transition from the startup phase. With flights starting 2.5 years ago from Oslo and 1 year ago from LGW, it’s an exciting time to be part of the team. Melanie and her team have numerous projects underway to integrate the Trade into our sales plan, making this a dynamic period of growth and development.

David is the Director of ATPCO’s Distribute the Offer portfolio, He has 30 years of experience working in the airline industry in the travel distribution ecosystem. With 10 years at a major European airline, and 20 years at ATPCO, he has experience in product management, finance, business process re-engineering, program management, contract management, data distribution, and standards creation and management.  He also runs several council and design team communities within ATPCO’s industry-leading governance, and is a member of various related IATA communities.