AGENDA

From dynamic offers and distribution to AI and merchandising, explore the agenda and get ready to put ideas into action at the event where big ideas meet focused collaboration. 

Tuesday, 22 October

Arrival & check-in

Product introduction sessions

Evening welcome reception

Wednesday, 23 October

Main stage thought leadership sessions

Networking opportunities 

Evening networking reception

Thursday, 24 October

Architect and Routehappy customer meetings

Interactive workshops and sessions on dynamic offers, Dual RBD, and more

TUESDAY, 22 OCTOBER 2024
Routehappy: Step into the future of modern merchandising
Breakout session

Do you know the difference between Routehappy UPAs and UTAs? Want to improve your online experience for consumers? Whether it’s Branded Fares, premium seats, ancillary services, or post-purchase offers, Routehappy helps you deliver a top-notch visual experience. Join us for an insightful session tailored for anyone eager to discover how Routehappy can enhance their modern merchandising and take the traveler experience to the next level.

Pricing Management with ATPCO
Breakout session

Join us for an engaging session designed exclusively for airlines, where we’ll explore how you can improve your pricing management strategy using our suite of powerful tools including Architect, Express Contracts, Assembled Data, and Architect Query. With a focus on real-time demonstrations, we’ll show you how using one or more of these solutions can streamline your pricing management processes.

Welcome reception
Reception

Kick off Focus Summit+ at our evening reception at the InterContinental’s Bosphorus Terrace. You’ll enjoy fabulous food, drinks, and networking with your peers in Istanbul.

WEDNESDAY, 23 OCTOBER 2024
A welcome by ATPCO President and CEO, Alex Zoghlin
Main stage session

Alex Zoghlin, President and CEO of ATPCO, welcomes you to Focus Summit+ and shares insight into what you can expect from this year’s event.

Dynamic offers: Updates from airlines around the world
Main stage session

As the industry continues its path forward to a world of dynamic offers, explore the trends we are seeing from airlines around the globe. The transition is in full swing!

Wednesday morning break
Meals & breaks
Enabling distribution: Optimizing your distribution strategy for dynamic offers
Main stage session

Many different approaches to offer distribution exist, but the desired outcome is the same–getting the right offer to the right customer at the right time. Let’s discuss the changes occurring within the industry, what needs to be refined, and how you can shape the future of your distribution strategy to achieve success in a dynamic offers world. 

The impact of AI on competitive intelligence
Main stage session

AI is reshaping competitive intelligence in the airline industry, enabling deeper insights and more accurate predictions about market trends, customer preferences, and operational efficiency. However, AI’s success requires addressing several challenges with data security, regulatory compliance, ethical issues, and more. Learn how airlines can maximize the benefits of AI while mitigating associated risks.

Wednesday lunch
Meals & breaks
Wednesday afternoon break
Meals & breaks
Merchandising showcase: What modern airline merchandising looks like
Main stage session

The increased adoption of visuals and attribute-based shopping is pivotal to creating experiences flight shoppers actually want to see. Explore how some partners are showcasing their offers with visuals to create the ultimate, modern shopping experience for their customers.

Data transformation: Why does it matter?
Main stage session

In a world where innovation is key, and complexity must be tamed, new solutions and richer data are the catalysts speeding this evolution. These tools are not just necessary—they are the game-changers that will redefine competitive advantage and unlock unprecedented efficiencies. Join us to uncover why data is the lifeblood of modern retailing and how ATPCO is leading the charge into a future where data-driven strategies aren’t just an option—they’re essential. This is more than just a session; it’s a vision of what’s next for the airline industry, and you won’t want to miss it.

Networking reception
Reception

Join us for an evening reception off-site at 360 Istanbul. You’ll enjoy unforgettable views, dishes, drinks, entertainment, and plenty of chances to network with old friends and new faces. (Transportation is provided.)

THURSDAY, 24 OCTOBER 2024
Embracing today’s potential: Welcome back
Main stage session

Kick off the final day of Focus Summit+ with ATPCO’s Chief Commercial Officer, Chris Phillips, as he outlines what you can expect from the customer meetings and interactive workshops. Get ready to join the action!

Exploring ATPCO’s dynamic offers initiatives 
Breakout session

How to transform to true continuous offers can be a complex question for airlines, but the answer doesn’t have to be complicated if the right solutions are in place. Join us for an overview of the current and upcoming initiatives that ATPCO is spearheading with industry partners through the Dynamic Offers Design Team. We’ll set the stage for the afternoon workshops that will dive deeper into implementing these transformative solutions.

Architect product governance meeting   
Customer meeting

Join this invitation-only event, which is a unique opportunity for our Architect customers to

  • Discuss the vision and strategy for the future of the tool
  • Hear from other airlines in the community
  • Learn more about new features such as Footnotes, Add ons, managing future sale and travel dates, and historical fares

Your participation and feedback are important to us and the community as we continue to build solutions that meet your needs today and in the future.

Routehappy customer meeting 
Customer meeting

Join this invitation-only event, which is a unique opportunity for our global Routehappy customers to:

  • Explore the future of Routehappy.
  • Gain insights into innovative concepts for seat maps, 360-degree views, and dynamic bundling.
  • Engage in focused meetings with airlines, channels, and ATPCO.

Your participation and feedback are important to us and the community as we continue to build a product that meets your needs today and in the future.

3Victors: The value of competitive insights on the path to a world of dynamic offers
Workshop

Join our airline-only workshop to learn how you can harness the power of AI to transform competitive insights into actionable strategies. In this session, we will explore how 3Victors leverages a diverse array of data sources beyond traditional scraped data, enhancing the value and reliability of the insights we deliver. Discover the superior capabilities of our tools through live demonstrations that showcase their potential to revolutionize your operational efficiencies and market strategies.

Thursday morning break
Meals & breaks
The journey toward optimized and adjusted offers
Breakout session

Explore the latest developments in dynamic offers initiatives that explore optimized and adjusted methods for airline pricing strategies. We’re covering quantum pricing, introducing flexible fares with minimum-maximum ranges, and discussing initiatives that separate product features from pricing for better management of change and refund scenarios. Learn about the guidelines for adjusted offers and best practices that airlines can smoothly integrate into their day-to-day operations.

Thursday lunch
Meals & breaks
Mastering ATPCO data for your airline pricing strategy: The RBD evolution and beyond
Workshop

As you leverage ATPCO data to drive your airline’s pricing strategies, join this workshop for an in-depth exploration of the RBD journey, tracing the progression from Dual RBD to Triple RBD and the potential of a no-RBD system. Get immersed in the practical applications and benefits of using Dual and Triple RBD, which can be implemented immediately, while we examine the innovative concepts of quantum pricing optimization to enhance revenue management and cover positional match techniques, illustrating their versatility with real-world use cases.

If you’re an airline looking to refine your current pricing strategies and optimize revenue just by using existing ATPCO data, you’ll want to join this workshop!

Product Catalogue: Transforming airline offer creation from proof of concept to interoperability
Workshop

Explore the latest news about our Product Catalogue solution as we go in-depth about the current proofs of concept, focusing on transforming traditional data into products and using catalogues for enhanced analysis and offer creation. We’ll talk interoperability between traditional systems and catalogue data, tailored for airlines integrating advanced dynamic offers with those still in transition. This workshop will include a demo from the UX team that showcases the latest design developments of the Product Catalogue solution.

TUESDAY, 22 OCTOBER 2024
Breakout session
Breakout session
Reception
WEDNESDAY, 23 OCTOBER 2024
Main stage session
Main stage session
Meals & breaks
Main stage session
Main stage session
Meals & breaks
Meals & breaks
Main stage session
Main stage session
Reception
THURSDAY, 24 OCTOBER 2024
Main stage session
Breakout session
Customer meeting
Customer meeting
Workshop
Meals & breaks
Breakout session
Meals & breaks
Workshop
Workshop
TUESDAY, 22 OCTOBER 2024
Breakout session
Breakout session
Reception
WEDNESDAY, 23 OCTOBER 2024
Main stage session
Main stage session
Meals & breaks
Main stage session
Main stage session
Meals & breaks
Meals & breaks
Main stage session
Main stage session
Reception
THURSDAY, 24 OCTOBER 2024
Main stage session
Breakout session
Customer meeting
Customer meeting
Workshop
Meals & breaks
Breakout session
Meals & breaks
Workshop
Workshop